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Posts tagged ‘twitter’

SOCIAL MEDIA LESSONS & TAKEAWAYS – SUCCESSES & FAILURES (infographic)

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How to get more clicks on Twitter [INFOGRAPHIC]

How to get more clicks on Twitter [INFOGRAPHIC].

Marketers Root For Expanded Opportunities Represented By Google+

Marketers Root For Expanded Opportunities Represented By Google+

Marketers have had a close eye on the launch of Google+, and what I’m hearing at this point is similar to what I once heard about Bing. In short, it’s great to have a potential competitor to the behemoth in the space (Facebook, in this case), but how important Google+ becomes to marketers will depend on what kind of scale it achieves, and what kind of audience it ends up having.

As Efficient Frontier’s senior director of business analytics Siddharth Shah notes in a blog post: “While features and tools might draw advertisers to a platform, it’s access to large audiences that is the biggest draw for advertisers when it comes to the adoption of a marketing platform.”

The most obvious Facebook analogue that was missing at Google+’s launch was the brand Page, which Google executives said would be coming soon, though they wouldn’t indicate when the new feature would launch. It’s apparently in the works, though, and head of commerce and local Jeff Huber said the company wanted small business profiles to be “great” and said “we’re coding as fast as we can.”

But as Ian Schafer, CEO of branding-oriented agency Deep Focus notes, there’s no obvious way for brand Pages to take part in Circles. Does a user have a special Circle for businesses, or does he include the Page for the local kayak shop in his “krazy kayakers” Circle?

AdWords+?

It’s pretty much a no-brainer that AdWords will show up at some point or another, but how exactly they will be targeted remains to be seen. The challenge is to make it as effective as possible for advertisers, without alienating consumers. One could imagine contextual targeting, based on the content of the page, as Gmail users have grown accustomed to seeing related ads beside e-mail messages. But Facebook-like targeting on demographics and interests doesn’t yet seem to be in the cards, as Google profiles don’t yet invite the same level of intimacy. Perhaps it’s because most of the folks in my Circles thus far are business contacts (the early adopter crowd), but I’m not as up for discussing my favorite TV shows on Google+ as I am on Facebook.

Craig Macdonald, Covario’s chief marketing officer and senior vice president for products, believes the eventual advertising opportunity on Google+ will resemble Facebook (demographic, interest-based and push) much more than search (keyword and pull). “Targeting should be do-able on any data provided by the user that is considered ‘public.’ In Facebook, this is data that is in a person’s public profile record — their home town, their residence, their hobbies, favorite book, etc. — as well as on the real time data stream from day-to-day comments, which should be target-able by ‘keyword.’ So a potential use case is: Let me serve a banner to everyone in California who uses the keywords ‘laptop’ or ‘personal computer’ or ‘HP’ or ‘Lenovo’ over a particular period of time. That seems like a completely reasonable use case – so long as the user understands the conditions.”

Differentiating Factors

Shah from Efficient Frontier suggests that Google has an opportunity to outdo Facebook by offering more transparent reporting about more complex targeting. “For instance, on the Facebook platform advertisers cannot target logical combinations of different interest segments (you can target people who are interested in bikes OR scooters OR cars but not those who like bikes AND scooters but NOT cars),” he said.

One interesting possibility for brand integration might also be the Sparks section, if it catches on. This area, seemingly meant for serendipitous discovery of items worth sharing, also allows users to bookmark, or pin, areas of interest so they can more easily find them again — enabling interest-based ad targeting. But it also serves as potential entry point for brands seeking to introduce wanna-be viral videos, or other content-based marketing efforts.

“Six Apart used to have an ad product like this, a thought-starter for bloggers, on their platform,” notes Deep Focus’ Schafer. “Google has that potential with Sparks.”

The caveat to any excitement about Google+’ possibilities as a marketing platform is the big question we started with: will it have a substantial enough user base to make it worth marketers’ while. Needless to say, the fact that so many are already logged-in to Google accounts for Gmail or Google Docs — as well as the potential for Android integration — are substantial advantages, but sharing, and keeping up with what your friends share, is an ongoing effort, and it remains to be seen whether people will make a place for it in their daily lives, as they have for Facebook. Marketers seeking new opportunities certainly hope so.

“I want them to be succesfun, because the more successful parties there are, the better we all are,” Schafer told me. “I’m sure there’s a lot more to come out of this.”

All interesting stuff, and it will be interesting to see how Google fairs with this…..

Turn ‘Google+’ Into Facebook!

Turn Google+ Into Facebook
Alexia Tsotsis

The social networking wars have dialed it up to 11 this week, with Google unleashing its highly anticipated (and highly leaked) Google+ social initiative upon the world on Tuesday — to not a bad response, to be honest. So it’s not that surprising that today Facebook countered the + hubbub with its own “we’ve got something awesome” unveiling planned for next week. You crazy kids!

The resemblance between the two social networks is uncanny — my Tweet-length opinion is that Google+ is like Facebook with a more usable, streamlined Photos and Groups interface (and that might be enough to win). Only time will tell.

In the meantime, for those of you who have the decidedly middle class problem of social network fatigue, there is a solution. Thanks to the unlimited creativity of  humans, you can now actually make your Google+ look like Facebook, with the Google+ : Facebook Stylish extension or this CSS code.

I love this.

I found this interesting and just wanted to share it with you all.

I’m a big fan of all things Google (well, apart from Google ‘Buzz’!), and there isn’t much that they do wrong (well, apart from Google ‘Buzz’!), so this hopefully could prove popular as a social network as people could potentially feel very comfortable using it from the off.

What are your thoughts?

Eric

TWELVE REASONS TO CONSIDER USING TWITTER FOR BUSINESS AND PLEASURE

Twelve reasons why you should consider using Twitter

Not sure WHY you should use Twitter? Here are just twelve reasons to consider:
(By Michael Hyatt, Chairman of Thomas Nelson Publishers)

1. It will enable you to experience social networking first-hand. One of my pet peeves is people who pontificate on new technologies but have never actually used them. This is particularly annoying—but common—among CEOs. Real users can always tell the difference. There is no substitute for personal experience.

2. It will make you a better writer. Twitter only allows you to post 140 characters at a time. As a result, you are forced to be concise. In my opinion, this is one of the hallmarks of good writing. Short messages. Short paragraphs. Short sentences.

3. It will help you stay connected to people you care about. This is one of the few technologies I’ve found that actually contributes to community-building. In today’s busy world, it’s difficult to keep up with others. Twitter makes it easy—and fun.

4. It will help you see a new side of your friends. In an odd sort of way, Twitter “humanizes” people and provides a context for better understanding them. If you ‘follow’ me on Twitter, for example, you’ll quickly see that I get excited, bored, frustrated, and confused—sometimes all in the same day. You’ll also learn what is important to me and what drives me crazy.

5. It will introduce you to new friends. I have now met several new people via Twitter. These have contributed to my life in small but significant ways. Gail and I have even had dinner with a couple that we met via Twitter.

6. It is faster than text-messaging. In a sense Twitter is a universal text messaging system. You can broadcast to all of your “followers” (i.e., people who subscribe to your Twitter feed) or send a direct message to just one. As a result, I have almost completely stopped text messaging. The only time I use it is to reply to someone who messages me outside of Twitter.

7. It will make you think about your life. As you answer the question, “What am I doing?” you start to see your life through the lens of the people following you. Interestingly, it has made me more intentional and thoughtful about my life.

8. It will help you keep up with what people are talking about. Via Twitter, I have learned about hot books, cool software, breaking news, and even great restaurants. Because the information is coming from real people who care enough to Twitter about it, I have found it more valuable and authentic.

9. It can create traffic for your blog or Website. I have noticed a 30% uptick in my blog traffic in the last 30 days. It may be related to the fact that I have been in the news more or have been writing on more controversial posts. However, I also think it is related to the fact that I am Twittering every time I post a new blog entry. This seems to have a viral effect.

10. It requires a very small investment. Twitter itself is a free service. In terms of my time, I probably invest less than 20 minutes a day. Since “tweets” (i.e., posts) are limited to 140 charters or less, you can scan them in a second or two. Writing them usually takes less than 30 seconds.

11. It can help build your personal “brand.” When people hear your name, what comes to mind? What is your reputation? What is the “brand promise”? Brands are built incrementally, one interaction at a time. Twitter gives you one more way to build your brand, one tweet at a time.

12. It is fun! Twitter is just plain entertaining. Following your family and friends is kind of like watching reality TV. The difference is that you know the people and actually care about them. In this sense, it is even more fun, because you know more about the people from other contexts. Don’t believe me? Give it a try.

www.Twitter.com

SOCIAL MEDIA RETURN ON INVESTMENT – SOCIALNOMICS

Social Media – Socialnomics

Are you in business?

Are you wondering whether or not you should look into this ‘social media’ malarkey that everyone seems to be talking about?

Are you asking – What is it all about anyway? And how can it benefit my business, my sales, my customer care, and my customers in general??

Take a look at this short video below – it could be the best few minutes you invested in your business for a while! Then, when you’ve viewed it, come and talk to us about how we can get you started, or keep the momentum going, in your social media marketing and promotion.

Consortia Marketing – Helping you to better promote yourself.

What do you think? – What’s your opinion re ‘social icons’?

Consortia Marketing Header

What do you think about these ‘social media’ icons that appear around company and even individuals contact details?

Are you in favour of being able to choose your method of communication with your contact/company, be it email, phone, Twitter, Facebook etc? Or do you just consider them to be ‘clutter’?

We would like to hear your comments here on this blog.

Consortia Marketing tends to offer many ways in which people can get in touch – for example, look at the header from our website (www.consortiamarketing.co.uk)

Please comment on the use of ‘icons’ in company and personal branding.