Archive for the ‘Personal Development’ Category
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5 Tips for your company’s Online Brand (Part 2 – Another 5 tips).
Following on from our previous Blog post, here are the remaining 5 of the 10 top tips for your company’s online brand:
VI. Relaunch your brand with care. The feedback you receive (see part 1) may convince you to start your whole online brand strategy again from scratch. If you do, make it obvious to website visitors and anyone else who might come into contact with your online business that this is a new version, not someone else operating under the same name.
VII. Track your mentions. A search on Twitter or a listening post tool like Google Reader can be great in finding out when and where your brand is mentioned online. Plug in your business name, then sit back and wait for the regular emails showing you exactly who’s talking you up online.
VIII. Thank them. VERY important! This is the social side of online brand building. Whenever you find an example of someone discussing your brand online, jump on and thank them – publicly if possible. This proves there’s a real, engaged person behind the brand name. And it helps give your brand a ‘personality’.
IX. Drown out the negativity. There will be times when your brand shows up somewhere in a negative light. If it’s not an issue you can address personally, spend your energy promoting your business in a positive light. Don’t let other people’s definition of your brand be the most visible one.
X. Know when to stop. Believe it or not, there is such a thing as online over-exposure online! If people are coming into contact with your brand too often, they will start to tune you out. Don’t be afraid to let things settle for a while, and see what effect your efforts have had, before launching your next campaign.
Online branding is a delicate business, requiring a mix of advertising savvy and relationship management prowess. We hope these tips help to get you closer to establishing a brand you can boast about and be proud of.
5 TIPS FOR YOUR COMPANY’S ONLINE BRAND (Part 1).
You will no doubt have seen plenty of examples of online branding in any given week. Whilst some companies have their online branding down to a fine art, sadly, others still have a long way to go.
So I thought it may be useful therefore to repeat these tips from a previous Blog post which help with a few ideas as to how to refine your approach to this tricky subject. So here are the first 5 of 10 Top Tips for the Online Branding of your business:
i. Be Consistent. This cannot be stressed strongly enough. People need to come to recognise your online brand, so you need to make sure that everything – from colours, fonts and styles on your website to the background colour on your email newsletters – stay as consitent as possible. In fact, they should be set in stone, and you should have a template for your ‘brand application’.
ii. Ask your peers. Of course your logo, strapline and colour scheme is perfect! Or is it…? Take the opportunity to consult third parties outside of your office environment to see where you might be failing, and then alter things accordingly.
iii. Accessibility. Following on from the last point, set up a feedback process so your customers have some way of telling you when something goes wrong – an email that only 10 percent of your subscribers can open, for example, or a new website addition that’s crashing half your readers’ browsers.
iv. De-Clutter. It is known from studies that cluttered banners perform worse on branding impact measures than less cluttered banners. Use this knowledge for all aspects of your online presence. Less is always more for online presentation.
v. Simpler is better. Good, clean design, and clarity of message is also crucial in online brand building. Make sure that you are able to sum up your aim in one short sentence, or even a few words. Find that message, and then broadcast it until it is synonymous with your brand.
Watch out for the next 5 top tips coming soon!