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Archive for the ‘Marketing Tip’ Category

Marketing & Promotion Tips Video Newsletter

Talk Fusion Video Newsletter.  What do you think of our latest Marketing & Promotion Tips video newsletter?

9 Inspirational Lessons from Steve Jobs

8 Lessons from Steve Jobs

8 Lessons from Steve Jobs

Why are mugs and cups effective marketing tools? (infographic)


….. Calendars need to be ordered

It’s that time of year AGAIN, time to order your calendars (and diaries etc).  It is hard to believe that we are half way through the 3rd quarter of the year already!  So, in order to be ready and organised in time, we need to start ordering the 2013 calendars.  I’d like to share some interesting facts about calendars, for customers who already use calendars you understand the power of this marketing tool, for the customers who still aren’t sure maybe this will be your year!

These statistics taken from “A study of Calendar Usage in U.S. Households” via an e-mail survey to a panel of 1,052 households in the United States conducted by Market Tools Inc. on behalf of Promotional Products Association International (PPAI) – the recent survey confirms that calendars have broad appeal: recipients appreciate them, and your advertising message receives the exposure it deserves!

92% of survey respondents would keep an advertising calendar and 82% enjoy receiving calendars as complimentary gifts.

74% of respondents could remember the name of the company that gave them a calendar. 48% had a more favourable impression of the advertiser after receiving the calendar.

41% of respondents had referred somebody else to the company that gave them a calendar. 70% plan to do business with the company that gave them the calendar.

A custom calendar gives you a whole 12 months to showcase your brand’s unique personality: an entire year to educate, inform, and familiarise your customers with who you are. At the end of the year, you’ll seem more like an old friend and less like “just another business.”  When you calculate the cost of the calendar with the number of “views or impressions” your ROI (Return on Investment) is big and your cost or investment is small.

It can’t get much better than that!!   🙂


How to get more clicks on Twitter [INFOGRAPHIC]

How to get more clicks on Twitter [INFOGRAPHIC].




5 Tips for your company’s Online Brand (Part 2).

5 Tips for your company’s Online Brand (Part 2 – Another 5 tips).

Following on from our previous Blog post, here are the remaining 5 of the 10 top tips for your company’s online brand:

VI. Relaunch your brand with care. The feedback you receive (see part 1) may convince you to start your whole online brand strategy again from scratch. If you do, make it obvious to website visitors and anyone else who might come into contact with your online business that this is a new version, not someone else operating under the same name.

VII. Track your mentions. A search on Twitter or a listening post tool like Google Reader can be great in finding out when and where your brand is mentioned online. Plug in your business name, then sit back and wait for the regular emails showing you exactly who’s talking you up online.

VIII. Thank them. VERY important! This is the social side of online brand building. Whenever you find an example of someone discussing your brand online, jump on and thank them – publicly if possible. This proves there’s a real, engaged person behind the brand name. And it helps give your brand a ‘personality’.

IX. Drown out the negativity. There will be times when your brand shows up somewhere in a negative light. If it’s not an issue you can address personally, spend your energy promoting your business in a positive light. Don’t let other people’s definition of your brand be the most visible one.

X. Know when to stop. Believe it or not, there is such a thing as online over-exposure online! If people are coming into contact with your brand too often, they will start to tune you out. Don’t be afraid to let things settle for a while, and see what effect your efforts have had, before launching your next campaign.

Online branding is a delicate business, requiring a mix of advertising savvy and relationship management prowess. We hope these tips help to get you closer to establishing a brand you can boast about and be proud of.


QUALITY (not cheap, or basic) GOLF UMBRELLAS ARE PROVING A VERY POPULAR CHOICE AT THE MOMENT – This could be because, although a little more expensive than some promotional products, umbrellas are an extremely useful and usable gift, have great longevity and a large branding area with which to promote your business, service or product.

Click the link below for a description and pricing of one of our popular models:




You will no doubt have seen plenty of examples of online branding in any given week. Whilst some companies have their online branding down to a fine art, sadly, others still have a long way to go.

So I thought it may be useful therefore to repeat these tips from a previous Blog post which help with a few ideas as to how to refine your approach to this tricky subject. So here are the first 5 of 10 Top Tips for the Online Branding of your business:

i. Be Consistent. This cannot be stressed strongly enough. People need to come to recognise your online brand, so you need to make sure that everything – from colours, fonts and styles on your website to the background colour on your email newsletters – stay as consitent as possible. In fact, they should be set in stone, and you should have a template for your ‘brand application’.

ii. Ask your peers. Of course your logo, strapline and colour scheme is perfect! Or is it…? Take the opportunity to consult third parties outside of your office environment to see where you might be failing, and then alter things accordingly.

iii. Accessibility. Following on from the last point, set up a feedback process so your customers have some way of telling you when something goes wrong – an email that only 10 percent of your subscribers can open, for example, or a new website addition that’s crashing half your readers’ browsers.

iv. De-Clutter. It is known from studies that cluttered banners perform worse on branding impact measures than less cluttered banners. Use this knowledge for all aspects of your online presence. Less is always more for online presentation.

v. Simpler is better. Good, clean design, and clarity of message is also crucial in online brand building. Make sure that you are able to sum up your aim in one short sentence, or even a few words. Find that message, and then broadcast it until it is synonymous with your brand.

Watch out for the next 5 top tips coming soon!

Top six killer SEO tips for your website

Over the years we’ve covered the art of search engine optimisation (SEO)  here in some detail. From understanding what search engine optimisation is to creating content which attracts lots of links, we have advice that can help.

The thing is, we have so many blog posts now that it’s not that easy to find the key bits of SEO advice you need. That’s why we’ve decided to bring together six of the best SEO articles we’ve written – so you can find out everything you need to know about getting your website to rank highly on search engines like Google.

What are the key tips you’ve learnt about SEO? Share them with us in the comments.

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Eric Says:  Some great tips here, so I thought I’d share them with you all.