|….. Calendars need to be ordered
It’s that time of year AGAIN, time to order your calendars (and diaries etc). It is hard to believe that we are half way through the 3rd quarter of the year already! So, in order to be ready and organised in time, we need to start ordering the 2013 calendars. I’d like to share some interesting facts about calendars, for customers who already use calendars you understand the power of this marketing tool, for the customers who still aren’t sure maybe this will be your year!
These statistics taken from “A study of Calendar Usage in U.S. Households” via an e-mail survey to a panel of 1,052 households in the United States conducted by Market Tools Inc. on behalf of Promotional Products Association International (PPAI) – the recent survey confirms that calendars have broad appeal: recipients appreciate them, and your advertising message receives the exposure it deserves!
92% of survey respondents would keep an advertising calendar and 82% enjoy receiving calendars as complimentary gifts.
74% of respondents could remember the name of the company that gave them a calendar. 48% had a more favourable impression of the advertiser after receiving the calendar.
41% of respondents had referred somebody else to the company that gave them a calendar. 70% plan to do business with the company that gave them the calendar.
A custom calendar gives you a whole 12 months to showcase your brand’s unique personality: an entire year to educate, inform, and familiarise your customers with who you are. At the end of the year, you’ll seem more like an old friend and less like “just another business.” When you calculate the cost of the calendar with the number of “views or impressions” your ROI (Return on Investment) is big and your cost or investment is small.