5 Tips for your company’s Online Brand (Part 2 – Another 5 tips).
Following on from our previous Blog post, here are the remaining 5 of the 10 top tips for your company’s online brand:
VI. Relaunch your brand with care. The feedback you receive (see part 1) may convince you to start your whole online brand strategy again from scratch. If you do, make it obvious to website visitors and anyone else who might come into contact with your online business that this is a new version, not someone else operating under the same name.
VII. Track your mentions. A search on Twitter or a listening post tool like Google Reader can be great in finding out when and where your brand is mentioned online. Plug in your business name, then sit back and wait for the regular emails showing you exactly who’s talking you up online.
VIII. Thank them. VERY important! This is the social side of online brand building. Whenever you find an example of someone discussing your brand online, jump on and thank them – publicly if possible. This proves there’s a real, engaged person behind the brand name. And it helps give your brand a ‘personality’.
IX. Drown out the negativity. There will be times when your brand shows up somewhere in a negative light. If it’s not an issue you can address personally, spend your energy promoting your business in a positive light. Don’t let other people’s definition of your brand be the most visible one.
X. Know when to stop. Believe it or not, there is such a thing as online over-exposure online! If people are coming into contact with your brand too often, they will start to tune you out. Don’t be afraid to let things settle for a while, and see what effect your efforts have had, before launching your next campaign.
Online branding is a delicate business, requiring a mix of advertising savvy and relationship management prowess. We hope these tips help to get you closer to establishing a brand you can boast about and be proud of.