Running a business that advertises on a website? Did you know that there are new Regulations Affecting Advertising on Websites?
You may have heard that from 1st March 2011, the remit of the Advertising Standards Authority (ASA) will be extended to cover “marketing communications on organisations’ own websites and in other non-paid-for space under their control”.
In brief; ‘Non-paid-for space under your control’ refers to, for example, social networking sites such as Facebook and Twitter. A ‘marketing communication’ is one that primarily sets out to sell something, and could take a number of forms.
So, – if you have, or intend to have, marketing communications or advertising on your website, social networking sites, etc. you should familiarise yourself with the new regulations by visiting: www.cap.org.uk/CAPServices/Digital-remit-advice.aspx
Though many businesses already have plenty of legislation to comply with, there is of course nothing wrong with the principle of producing clear, honest marketing material for websites.
Sign up for CAP Services!
Advertisers, agencies and media owners are urged to sign up for CAP Services here:- http://bit.ly/CAPSservices – to receive news, advice and practical guidance on the new Advertising Codes.