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Archive for February, 2011

New Regulations that affect advertising on websites from 1st March!

Running a business that advertises on a website? Did you know that there are new Regulations Affecting Advertising on Websites?

You may have heard that from 1st March 2011, the remit of the Advertising Standards Authority (ASA) will be extended to cover “marketing communications on organisations’ own websites and in other non-paid-for space under their control”.

In brief; ‘Non-paid-for space under your control’ refers to, for example, social networking sites such as Facebook and Twitter. A ‘marketing communication’ is one that primarily sets out to sell something, and could take a number of forms.

So, – if you have, or intend to have, marketing communications or advertising on your website, social networking sites, etc. you should familiarise yourself with the new regulations by visiting: www.cap.org.uk/CAPServices/Digital-remit-advice.aspx

Though many businesses already have plenty of legislation to comply with, there is of course nothing wrong with the principle of producing clear, honest marketing material for websites.

Sign up for CAP Services!
Advertisers, agencies and media owners are urged to sign up for CAP Services here:- http://bit.ly/CAPSservices – to receive news, advice and practical guidance on the new Advertising Codes.

Sex sells – Just ask Australia’s Gold Coast Real Estate Agents ‘Neo Property’

Sex sells – Just ask Gold Coast real estate agents Ian Adams and Adrian Jenkins.

The creative pair, principals of Neo Property, have gained international notoriety for a risque internet clip to promote a luxury Sorrento home.

Using the services of a glamour model, the pair showed off the property as well as the model’s, erm, best assets, in a bid to get attention.

And it has worked.

”We’ve been getting about 2000 hits every five minutes from all around the world,” Mr Adams said.

”The ad is not about sex, it’s about marketing.

”And judging by the response the marketing has been a success as well as being easy on the eye!”

See the video that all the fuss is about below –
(We are not responsible for the content of any other videos presented on You Tube that may follow this intended one from Neo Property).